PMCPA

Market Access

Moderna’s missteps spotlight PMCPA’s role in upholding pharm...

The pharmaceutical industry operates under a complex regulatory landscape, balancing government oversight with self-imposed standards.

News

WhatsApp lands Moderna in hot water with PMCPA

A WhatsApp message has earned Moderna a reprimand from the UK's Prescription Medicines Code of Practice Authority (PMCPA), with Novo Nordisk, Otsuka, AstraZeneca, and Daiichi Sankyo also fo

News

AZ, Leo, and Daiichi Sankyo rapped for ad transgressions

Leo Pharma, AstraZeneca, and Daiichi Sankyo are the latest drugmakers to fall foul of UK guidelines on advertising of medicines.

Sales & Marketing

The challenges of the PMCPA new social media guidelines

The Prescription Medicines Code of Practice Authority (PMCPA) has recently published new social media guidance to help pharma companies apply the high standards demanded by the industry's C

News

Hilversum, The Netherlands - April 03, 2014. Image of a touch screen Android phone with social media apps.

ABPI code updated with first social media guidance

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time.

News

Latest ABPI code breaches reveal the risk of 'likes' on Link...

AstraZeneca (AZ), GlaxoSmithKline (GSK), Sanofi, Allergan and Britannia Pharma have been reprimanded for running advertisements that breached the Association of British Pharmaceutical Indus

Moderna’s missteps spotlight PMCPA’s role in upholding pharm...

WhatsApp lands Moderna in hot water with PMCPA

AZ, Leo, and Daiichi Sankyo rapped for ad transgressions

The challenges of the PMCPA new social media guidelines

ABPI code updated with first social media guidance

Latest ABPI code breaches reveal the risk of 'likes' on Link...

Daiichi and AZ pull Dato-DXd filing in Europe too

The AI effect in pharma commercial strategy: From data to re...

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