personalisation

Sales & Marketing

Nicole Raleigh speaks with Lisa Sims, executive director of learning strategy & operations at Novartis, about personalising learning at scale.

Patients

Creating an environment where the patient is recognised as an active participant in their care journey is critical.

Oncology

ESMO 2025 reflected a field in the midst of rapid evolution – one that is increasingly defined by personalisation and data-driven decision-making.

Patients

Purposeful prescribing is the idea of making thoughtful, patient-centred decisions about medication.

News

Closed Loop Medicine has launched its first product in the US, a digital tool for personalising the dose of GLP-1 weight-loss therapies.

Sales & Marketing

By treating recruitment as a structured funnel, researchers can optimise each step to minimise participant dropout.