Patients Moving beyond the pill: Unlocking value through engaged, emp... Creating an environment where the patient is recognised as an active participant in their care journey is critical.
Oncology ESMO 2025 in review: A new era in oncology, from AI to next-... ESMO 2025 reflected a field in the midst of rapid evolution – one that is increasingly defined by personalisation and data-driven decision-making.
Patients Purposeful prescribing in bipolar I disorder care Purposeful prescribing is the idea of making thoughtful, patient-centred decisions about medication.
News Closed Loop Medicine launches digital GLP-1 dosing platform Closed Loop Medicine has launched its first product in the US, a digital tool for personalising the dose of GLP-1 weight-loss therapies.
Sales & Marketing The patient recruitment myth: Why finding participants isn’t... By treating recruitment as a structured funnel, researchers can optimise each step to minimise participant dropout.
Digital Smarter learning and better outcomes: How AI can provide an ... AI is revolutionising medical education, optimising learner outcomes and, ultimately, improving real-world patient care.
News J&J jumps on the MFN pricing train Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
