personalisation

R&D

Generative AI in clinical trials: Practical use cases and co...

With the hype around generative AI (GenAI), there is an increasing demand to explore its capabilities across pharma and MedTech companies, as well as contract research organisations.

Oncology

Henar Hevia and Carolyn Sousa at ASCO 2024

ASCO 2024 - Henar Hevia and Carolyn Sousa

The future of cancer care is personalisation. New breakthroughs are increasingly highly targeted, with powerful results, but only for patients with particular genetic markers.

Digital

Prevention revolution: How digital tools can help us get ahe...

The UK healthcare system is confronting unprecedented challenges due to an ageing population and a surge in health issues.

Sales & Marketing

Omnichannel odyssey: Trends redefining marketing in 2024

In today’s world, customers are bombarded with advertisements everywhere they turn. Open any social media platform, and there they are. Check your email inbox, and there are more of them.

Sales & Marketing