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Chasing the holy grail of value-based healthcare

Patients, healthcare professionals, payers, and other stakeholders can have vastly different views on the value of a particular product, often resulting in a struggle between prioritising a

Time to fix pharma’s outdated business model

Time to fix pharma’s outdated business model

The disconnect between payers and pharma companies is just one symptom of pharma’s outdated business model, according to Janssen’s company group chairman EMEA, Kris Sterkens.

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How to fix your adherence problem

Typical patient support programs fail to improve adherence - and it’s costing the pharma industry billions. Here’s how to do a better job.