Patients A methodological approach in patient insights to discover th... When patients are diagnosed with a disease, they embark on a journey that is an emotional rollercoaster.
Views & Analysis Supporting and empowering carers to make their voices heard There are an estimated nine million carers in the UK, and their contributions to society, individually and as a group, are unparalleled.
Views & Analysis The patient segmentation model Dividing patients into groups based on how they behave towards their condition aids understanding.
News Ipsen licenses Simcere ADC in $1bn-plus deal Deal-hungry Ipsen is at it again, pledging around $1bn for rights to an antibody-drug conjugate (ADC) for cancer developed by China's Simcere.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
