Patients A methodological approach in patient insights to discover th... When patients are diagnosed with a disease, they embark on a journey that is an emotional rollercoaster.
Views & Analysis Supporting and empowering carers to make their voices heard There are an estimated nine million carers in the UK, and their contributions to society, individually and as a group, are unparalleled.
Views & Analysis The patient segmentation model Dividing patients into groups based on how they behave towards their condition aids understanding.
Oncology Hernexeos and what’s next, with Vicky Brown At Reuters Pharma USA this week, Boehringer Ingelheim's Vicky Brown spoke with us about the company's recent approval for Hernexeos in NSCLC.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
