Patients A methodological approach in patient insights to discover th... When patients are diagnosed with a disease, they embark on a journey that is an emotional rollercoaster.
Views & Analysis Supporting and empowering carers to make their voices heard There are an estimated nine million carers in the UK, and their contributions to society, individually and as a group, are unparalleled.
Views & Analysis The patient segmentation model Dividing patients into groups based on how they behave towards their condition aids understanding.
R&D Modelling biologics: Challenges and opportunities, with Dr D... From AAPS 2025, an interview with Dr Dhaval Shah, professor of pharmaceutical sciences at the University of Buffalo and former Pfizer researcher.
Market Access Sponsored Bridging research and clinical guidelines – interactive stra... Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.
