Patients A methodological approach in patient insights to discover th... When patients are diagnosed with a disease, they embark on a journey that is an emotional rollercoaster.
Views & Analysis Supporting and empowering carers to make their voices heard There are an estimated nine million carers in the UK, and their contributions to society, individually and as a group, are unparalleled.
Views & Analysis The patient segmentation model Dividing patients into groups based on how they behave towards their condition aids understanding.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
