omnichannel marketing

Digital

How consumer data is redefining HCP engagement

The way brands engage healthcare providers (HCPs) is undergoing a seismic shift in today’s digital-first healthcare ecosystem. The sales rep model is fading.

Sales & Marketing

Just call it ‘good marketing’: Dan Gandor on why omnichannel...

A Q&A with EVERSANA's new Head of Omnichannel and Digital Transformation covers omnichannel, AI, pharma marketing headwinds, and more.

Digital

Biopharma’s rapid transition to omnichannel marketing

The COVID-19 pandemic accelerated a change that was already underway with regards to the digitisation of biopharma marketing – and the increasing ubiquity of omnichannel.

Sales & Marketing

Partner Content

Mastering Engagement: How Do AI and ML Drive Pharma's Omnich...

Many articles on artificial intelligence (AI) promise amazing results, tons of money, and thousands of new clients, all thanks to the magical tool.

Sales & Marketing

Omnichannel Benchmarking: a new era of HCP engagement

As the landscape of healthcare changes, so too must the way that we interpret and measure performance and success. This is particularly evident in marketing.

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Digital

How to win with a multichannel approach in pharma

A multichannel marketing approach, together with compelling content, is the ultimate way for pharma to deliver the message in the right way to its customers.

How consumer data is redefining HCP engagement

Just call it ‘good marketing’: Dan Gandor on why omnichannel...

Biopharma’s rapid transition to omnichannel marketing

Mastering Engagement: How Do AI and ML Drive Pharma's Omnich...

Omnichannel Benchmarking: a new era of HCP engagement

How to win with a multichannel approach in pharma

NHS staff 'feel unprepared for digital transformation'

How to meet your physicians where they are online

omnichannel marketing

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