Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, more importantly, it gives us strategies that we can apply t
Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough job and, inadvertently, ingrained beliefs and behaviours can sometimes g
It’s 2024, and in most clinical trials, data is still being moved from the EHR to the EDC manually – with employees reading data from one screen and typing it onto another.