News/ News/ Sales and Marketing MicroMass Communications launches COVID wellbeing resource Dominic Tyer ashfield, comms, MicroMass 0 Comment A new online resource that aims to help users build coping skills and support their emotional wellbeing has Share X MicroMass Communications launches COVID wellbeing resource https://pharmaphorum.com/news/micromass-communications-covid-wellbeing/
News/ News/ Sales and Marketing MicroMass hires Rosanne Johnson as executive vice president George Underwood comms, MicroMass 0 Comment Pharmaceutical marketing agency MicroMass Communications has named Rosanne Johnson as its new executive vice president. In her role, Share X MicroMass hires Rosanne Johnson as executive vice president https://pharmaphorum.com/sales-marketing/micromass-hires-rosanne-johnson-as-executive-vice-president/
Behavioural Science/ Sales and Marketing/ Spotlight/ Views & Analysis/ Views and analysis Assessing provider (and patient) motivation mike.hammerton@pharmaphorum.com behaviour change, behavioural science, MicroMass 0 Comment Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, Share X Assessing provider (and patient) motivation https://pharmaphorum.com/views-and-analysis/assessing-provider-and-patient-motivation/
Behavioural Science/ Sales and Marketing/ Views & Analysis/ Views and analysis Encouraging HCPs to ‘stop and think’ mike.hammerton@pharmaphorum.com behavioural science, cognitive bias, HCPs, MicroMass 0 Comment Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough Share X Encouraging HCPs to ‘stop and think’ https://pharmaphorum.com/views-and-analysis/encouraging-hcps-to-stop-and-think/
Behavioural Science/ Patients/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis A spotlight on patient-provider dialogue Mike Smith MicroMass 0 Comment Patient-provider communication impacts both short- and long-term outcomes. Research demonstrates that poor communication leads to distress, uncertainty, internal Share X A spotlight on patient-provider dialogue https://pharmaphorum.com/views-and-analysis/behavioural-science-patient-provider-dialogue/
Behavioural Science/ Sales and Marketing/ Views & Analysis/ Views and analysis Does your brand need behavioural science? Mike Smith MicroMass 0 Comment Behavioural science has become a buzzword for pharma. Why? Because behaviour is a barrier to meeting brand objectives. Share X Does your brand need behavioural science? https://pharmaphorum.com/views-and-analysis/behavioural-science-pharma-brands/
