Assessing provider (and patient) motivationBehavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, Share XAssessing provider (and patient) motivationhttps://pharmaphorum.com/views-and-analysis/assessing-provider-and-patient-motivation/
Encouraging HCPs to ‘stop and think’Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough Share XEncouraging HCPs to ‘stop and think’https://pharmaphorum.com/views-and-analysis/encouraging-hcps-to-stop-and-think/
A spotlight on patient-provider dialoguePatient-provider communication impacts both short- and long-term outcomes. Research demonstrates that poor communication leads to distress, uncertainty, internal Share XA spotlight on patient-provider dialoguehttps://pharmaphorum.com/views-and-analysis/behavioural-science-patient-provider-dialogue/
Does your brand need behavioural science?Behavioural science has become a buzzword for pharma. Why? Because behaviour is a barrier to meeting brand objectives. Share XDoes your brand need behavioural science?https://pharmaphorum.com/views-and-analysis/behavioural-science-pharma-brands/
