MicroMass hires Rosanne Johnson as executive vice president

Pharmaceutical marketing agency MicroMass Communications has named Rosanne Johnson as its new executive vice president. 

In her role, Johnson will be responsible for continuing to optimise the agency’s relationship with existing clients, develop new business opportunities, and create customised strategic solutions. 

Johnson has more than 15 years of leadership in pharmaceutical, digital, and relationship marketing. Before joining MicroMass, she served as executive director at VMLY&R, a New-York-based global brand and customer experience agency that is part of the WPP network. It was there that Johnson served on the leadership team and was responsible for client organisation. In her role, she ensured the delivery of excellence for existing clients and developed new business opportunities, including a focus on partnerships with WPP integrated teams. 

“Rosanne brings a wealth of leadership and experience to our team,” said Alyson Connor, MicroMass’ president. “We are excited for Rosanne to lead by example and help our agency continue to reach new heights.”

Johnson will serve on MicroMass’ executive team. She joins Alyson Connor (president), Phil Stein (CEO), Rob Peters (EVP, strategy), and John Hamilton (EVP, business development).