MarTech

Sales & Marketing

How to harmonise global content strategies with local needs ...

Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets.

Sales & Marketing

Omnichannel odyssey: Trends redefining marketing in 2024

In today’s world, customers are bombarded with advertisements everywhere they turn. Open any social media platform, and there they are. Check your email inbox, and there are more of them.

Sales & Marketing

Patient-centricity and HCP engagement: 7 challenges in pharm...

Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma.

How to harmonise global content strategies with local needs ...

Omnichannel odyssey: Trends redefining marketing in 2024

Patient-centricity and HCP engagement: 7 challenges in pharm...

Gene therapy firm Kate Tx snapped up by Novartis for $1.1bn

Coming soon: The Life Sciences Industry Report 2025 – insigh...

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--Understanding HCPs
--Future of Generics
--Frontiers Health 2022
--Frontiers Health 2021
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--ASCO 2019 Live coverage
--AI in Pharma Marketing
--ASCO 2019 and the future of oncology
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--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
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--GlaxoSmithKline
--Gilead
--AstraZeneca
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