MarTech

Sales & Marketing

How to harmonise global content strategies with local needs ...

Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets.

Sales & Marketing

Omnichannel odyssey: Trends redefining marketing in 2024

In today’s world, customers are bombarded with advertisements everywhere they turn. Open any social media platform, and there they are. Check your email inbox, and there are more of them.

Sales & Marketing

Patient-centricity and HCP engagement: 7 challenges in pharm...

Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma.

How to harmonise global content strategies with local needs ...

Omnichannel odyssey: Trends redefining marketing in 2024

Patient-centricity and HCP engagement: 7 challenges in pharm...

MFN model for Medicaid revealed by CMS

How to meet your physicians where they are online

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