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Practical tool to address real patient information needs
https://pharmaphorum.com/views-analysis-patients/patient-information-needs-practical-tools/
health literacy
Five practical steps to patient centricity
How can pharma marketers put patients at the centre of product strategy and help improve their conditions?
Improving health literacy is in pharma’s interests
Patients who understands the information provided about their health are more likely to adhere to a medicine regime and feel empowered to take steps towards healthier lifestyles. To what extent are pharma companies taking the initiative?
Clinical trial summaries for lay people – unpicking the guidance
Creating drug trial summaries that the public can understand.
Health literacy ‘elephant in the room’ in patient engagement
Addressing the needs of patients with low health literacy.
Health literacy: help pharma communicate with patients
Health literacy study suggests more than 90% of adults need health information to be written for a reading age of 9-11 years.
Patient power in Europe – more work to be done
What the EMA and pharma can do to promote patient involvement in decision making.
