Listening to the Patient Voice: seek out the quietest voice to meet the biggest need
How can pharma marketers put patients at the centre of product strategy and help improve their conditions?
Patients who understands the information provided about their health are more likely to adhere to a medicine regime and feel empowered to take steps towards healthier lifestyles. To what extent are pharma companies taking the initiative?
Creating drug trial summaries that the public can understand.
Addressing the needs of patients with low health literacy.
Health literacy study suggests more than 90% of adults need health information to be written for a reading age of 9-11 years.