Health literacy needs support, now more than ever
How can pharma marketers put patients at the centre of product strategy and help improve their conditions?
Patients who understands the information provided about their health are more likely to adhere to a medicine regime and feel empowered to take steps towards healthier lifestyles. To what extent are pharma companies taking the initiative?
Creating drug trial summaries that the public can understand.
Addressing the needs of patients with low health literacy.