DTC
Let’s talk about drugs
advertising, Direct to consumer, DTC, marketing, patients, Paul Tunnah
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The biggest challenge facing pharma? Its own organisation and culture
digital marketing, Direct to consumer, DTC, marketing, Richard Meyer
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Pharma marketers have to focus on benefitting patients, not return on investment.
Steering through the healthcare revolution
advertising, disruptive, DTC, market access, marketing, pharma
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Disruptive factors are forcing pharma companies to reassess and redefine how they do business.
Why you need a better online strategy for black box products
DTC, marketing, patient engagement, patients, US
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Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.