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Federal court puts kibosh on Trump plan for drug prices in TV ads
https://pharmaphorum.com/news/federal-court-puts-kibosh-on-trump-plan-for-drug-prices-in-tv-ads/
Pharma marketers have to focus on benefitting patients, not return on investment.
Disruptive factors are forcing pharma companies to reassess and redefine how they do business.
Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.