Direct to consumer

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US lawmakers seek ban on DTC advertising

US Senators Bernie Sanders and Angus King have introduced a bill that seeks to ban direct-to-consumer (DTC) advertising by the pharma industry.

Sales & Marketing

Trump and RFK promised to ban D2C pharma advertising. Pharma...

The idea that the US might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously.

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Lilly launches discounted high-strength Zepbound vials in US

Eli Lilly's drive to provide as many treatment options as possible for its obesity drug Zepbound has continued with the launch of new high-dose vials.

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Lawmakers seek answers on Pfizer, Lilly telehealth moves

US Senators are concerned that Pfizer and Eli Lilly's recent forays into direct-to-consumer distribution of medicines via telehealth platforms could violate federal anti-kickback laws.

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