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Lawmakers seek answers on Pfizer, Lilly telehealth moves

US Senators are concerned that Pfizer and Eli Lilly's recent forays into direct-to-consumer distribution of medicines via telehealth platforms could violate federal anti-kickback laws.

News

Pfizer joins Lilly in direct-to-consumer drive

Pfizer has become the latest big pharma group to launch a web-based platform that opens up a direct-to-consumer channel for medicines access.

Digital

Can creative analytics solve your D2C paid search headache?

Digitalisation has forever changed how we engage with healthcare.

News

Lilly launches telehealth option for obesity and other drugs

Eli Lilly has launched a new website-based access programme for some drugs like its new obesity therapy Zepbound, opening up a new direct-to-consumer (DTC) channel that could shake up

News

Akili launches OTC version of digital therapeutic for ADHD

Digital health company Akili has launched a non-prescription version of its attention-deficit hyperactivity disorder (ADHD) digital therapeutic EndeavorRx, that can be dow

Sales & Marketing