Direct to consumer

Sales & Marketing

Trump and RFK promised to ban D2C pharma advertising. Pharma...

The idea that the US might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously.

News

Lilly launches discounted high-strength Zepbound vials in US

Eli Lilly's drive to provide as many treatment options as possible for its obesity drug Zepbound has continued with the launch of new high-dose vials.

News

Person working at laptop with smartphone and coffee

Lawmakers seek answers on Pfizer, Lilly telehealth moves

US Senators are concerned that Pfizer and Eli Lilly's recent forays into direct-to-consumer distribution of medicines via telehealth platforms could violate federal anti-kickback laws.

News

Pfizer joins Lilly in direct-to-consumer drive

Pfizer has become the latest big pharma group to launch a web-based platform that opens up a direct-to-consumer channel for medicines access.

Digital

Can creative analytics solve your D2C paid search headache?

Digitalisation has forever changed how we engage with healthcare.

News

Lilly launches telehealth option for obesity and other drugs

Eli Lilly has launched a new website-based access programme for some drugs like its new obesity therapy Zepbound, opening up a new direct-to-consumer (DTC) channel that could shake up

Trump and RFK promised to ban D2C pharma advertising. Pharma...

Lilly launches discounted high-strength Zepbound vials in US

Lawmakers seek answers on Pfizer, Lilly telehealth moves

Pfizer joins Lilly in direct-to-consumer drive

Can creative analytics solve your D2C paid search headache?

Lilly launches telehealth option for obesity and other drugs

EnteroBiotix cues up larger trial of microbiome IBS therapy

Health Trends 2025: Reimagining What's Possible

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