Digital transformation

Digital

From fragmented to focused: Transforming field engagement wi...

The promise of agentic AI extends beyond operational efficiency, freeing field teams from administrative burdens and empowering them.

Digital

Digital marketing worked. Now pharma must reorganise around ...

Remember when I said that patients are coming to doctors with formed opinions – if they come to physicians at all?

Digital

Digitalisation of pharma in 2025: What’s holding firms back?

The ability to operate with real-time data, integrated systems, and validated automation is now essential.

Digital

lady using laptop device with graphic overlay

One assistant to rule them all? Why the future of work is pl...

How many tools do you usually use at work? One to two, or is it closer to five or six?

News

Most pharmas not ready for AI in customer engagement

Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.

Digital

Leveraging data, digitalisation, and artificial intelligence...

In an era marked by rapid technological advancements and evolving healthcare needs, the European Medicines Agencies Network Strategy 2028 stands as a key

From fragmented to focused: Transforming field engagement wi...

Digital marketing worked. Now pharma must reorganise around ...

Digitalisation of pharma in 2025: What’s holding firms back?

One assistant to rule them all? Why the future of work is pl...

Most pharmas not ready for AI in customer engagement

Leveraging data, digitalisation, and artificial intelligence...

NHS staff 'feel unprepared for digital transformation'

How to meet your physicians where they are online

Digital transformation

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