News Inept digital interaction undermining pharma with clinicians More than half of clinicians polled about digital pharma communications have said they tend to be over-promotional and not helpful.
Digital Digital transformation as a third lever in the affordability... Alfred Olivares, global managing partner, healthcare & medtech, at HTEC, discusses how AI and tech can help address the affordability challenge.
Digital From fragmented to focused: Transforming field engagement wi... The promise of agentic AI extends beyond operational efficiency, freeing field teams from administrative burdens and empowering them.
Digital Digital marketing worked. Now pharma must reorganise around ... Remember when I said that patients are coming to doctors with formed opinions – if they come to physicians at all?
Digital Digitalisation of pharma in 2025: What’s holding firms back? The ability to operate with real-time data, integrated systems, and validated automation is now essential.
Digital Sponsored One assistant to rule them all? Why the future of work is pl... How many tools do you usually use at work? One to two, or is it closer to five or six?
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.