digital pharma

Views & Analysis
How can you win the Pharma digital race

How can you win the Pharma digital race?

When Kay Wesley moved from the world of dot com to work as global digital director at AstraZeneca, she realised that pharma was transforming for digital at a rather different pace.

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Digital KOLs

If a particularly important and digitally well-connected HCP tweeted about your new data today, and assuming 50% of their HCP followers retweeted that, and assuming 50% of those followers’