Deep Dive: Sales and Marketing Innovation 2019

Views & Analysis
Humanising-healthcare-through-technology-1200x675-Feature

Humanising healthcare through technology

An early exposure to computer science by way of the Commodore 64, combined with subsequent medical studies, set Roberto Ascione on the path to combining healthcare and software.

Views & Analysis
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Comms from the ground up

David Hunt’s career has taken him from painting Havas Lynx Group’s offices to running the agency, and now to LA to head up the West Coast for Havas Health & You.

Views & Analysis
Finding the right value proposition

Finding the right value proposition

With health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in the US, it’s vitally important that pharma companies start thinking abo

Views & Analysis
Measuring and celebrating making a difference

Measuring and celebrating making a difference

Aurora’s Siân Hurst and Chris Bath explain how using data-driven insights to build comms programmes can lead to more impactful outcomes for clients and patients