Ben Adams explains how a video collaboration between a school and an agency specialising in medical communications has helped to raise the profile of the industry among young people.
HCA chief Anneliese Cameron says healthcare communications agencies are ideally placed to dispel some of the myths attached to the pharmaceutical industry and articulate its value to payers and
Silja Chouquet examines the Twitter noise at pharma meetings and offers pointers to keep KOLs engaged while avoiding the attention of worthless click-farm accounts.