Views & Analysis When knowledge drives results: the impact of a winning data ... Having an effective clinical trial data strategy in place can make the difference between success and an expensive failure for a pharma company.
Views & Analysis Finding stories in data: how can all learn to speak the same... Communication is key when talking about tearing down barriers to data collection or explaining risk and benefits.
Views & Analysis Clinical trials: collaboration is the secret to successful o... Bringing new products to market in the era of outsourced clinical trials is reliant on the ability of sponsors and CROs to work together.
Debates & Insight Sponsored New report: Are clinical trials under threat from ‘system ov... The 2017 Unified Clinical Operations Survey Report
Partner Content Partner Content Placing the patient at the centre There’s much talk about patient-centric trials – collecting feedback and insight from patients and incorporating it into study designs in a quantifiable way is key to ensuring success, expl
News Lilly bags FDA okay for Wegovy pill rival orforglipron Eli Lilly has claimed US approval for oral GLP-1 agonist orforglipron, setting up a market clash with Novo Nordisk's first-to-market Wegovy pill.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.