Sales & Marketing From stealth to spotlight: Marketing strategies to begin Despite what many may think, the notion of “the product sells itself” is misguided.
Views & Analysis Have you checked your brand’s temperature? In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable?
News Customer centricity vital to pharma branding - white paper Customer centricity and collaboration must be at the heart of any pharma branding campaign, according to a new white paper.
Views & Analysis The power of pharma brands: successful prescription product ... Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.
Views & Analysis Applying the tech toolbox Faruk Capan of Intouch Solutions, explains how pharma and marketers should be partnering to understand patients’ needs.
News Daiichi and AZ pull Dato-DXd filing in Europe too AstraZeneca and Daiichi Sankyo have decided to voluntarily withdraw their EU marketing application for Dato-DXd in lung cancer.
Digital Sponsored The AI effect in pharma commercial strategy: From data to re... Discover how AI is transforming the pharma commercial strategy. Unlock real-time insights & actions from data. Click here for more.
