Sales & Marketing From stealth to spotlight: Marketing strategies to begin Despite what many may think, the notion of “the product sells itself” is misguided.
Views & Analysis Have you checked your brand’s temperature? In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable?
News Customer centricity vital to pharma branding - white paper Customer centricity and collaboration must be at the heart of any pharma branding campaign, according to a new white paper.
Views & Analysis The power of pharma brands: successful prescription product ... Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.
Views & Analysis Applying the tech toolbox Faruk Capan of Intouch Solutions, explains how pharma and marketers should be partnering to understand patients’ needs.
News Chiesi signs $1.9bn deal to buy KalVista and its HAE drug Chiesi has boosted its rare disease business with an agreement to buy KalVista and Ekterly, its oral drug for treating attacks in rare disease HAE.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
