brand strategy

Sales & Marketing
Brand planning

How technology enables more dynamic brand planning

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help bring brand planning and strategy development into the digital age.  

Views & Analysis
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The future of brand management

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in <

Debates & Insight
brand journey

Maximising brand growth across the brand journey

A new report from Kantar Health sets out how brand leaders can identify key levers for driving growth within each pillar, from launch through to managing decline, and elevate the opportunities