What benefits can wearable technology bring to healthcare? Dirk Poschenreider asks whether the growing pains and challenges it presents have been fully addressed.
Bayer's head of digital development, Jessica Federer, says the company is transforming its business and relationships through digital initiatives – but won't lose sight of its core expertise.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
