behaviour change

Sales & Marketing

The Omni Advantage: A concise roadmap for change, for the pe...

The book launch for pharma industry veteran and award-winning businesswoman Merhnaz Campbell’s The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales E

Market Access

Localisation: Tailoring global campaigns for local success

When it comes to the pharmaceutical industry, a company’s marketing or educational efforts require not just a stellar set of global plans and materials, but also the ability to adapt global

Digital

Designing for behaviour change: The key to success in digita...

As discussed at the recent World Without Disease Summit, our lifestyle, environment, society, and even biology often work against us.

Views & Analysis

Is behavioural science the new capability every pharma company should be building

Behaviour science: the new capability every pharma company s...

Mark Lightowler takes a look at why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease.

News

Digital interventions could help behaviour change, says NICE

The UK’s health watchdog has said health professionals can consider digital and mobile interventions as a supplement to regular services to support behaviour change in people at risk of developi

Views & Analysis

Assessing provider (and patient) motivation

Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, more importantly, it gives us strategies that we can apply t