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AI

Digital

Digital twins in healthcare and drug discovery: From idea to...

The term "digital twins" has its origins in engineering and computer science, where it refers to a virtual replica of a physical object or system.

Sales & Marketing

How data is critical to commercialising drugs for rare disea...

Orphan drugs are designed to treat rare diseases, but “rare” is a relative term.

Digital

The new frontier of microbiome-directed human health

The microbiome is ever more frequently spoken about of late, and so the pharmaphorum podcast invited Leo Grady, founder and CEO of Jona, to speak about at-home personal microbiome profiling

Sales & Marketing

Upscaling your brand strategy: New ways of planning

Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues once plans cascaded

Sales & Marketing

Address the impact of trending health information with conve...

When health solutions become suddenly and overwhelmingly popular, there is increased demand on communication channels that impact customer experience and solution access.

R&D