How Patient Perspectives Add Value to Key Business Questions
For over a decade, Health Union has regularly fielded condition-specific In America surveys within its growing portfolio of online health communities. The surveys have collected thousands of responses from patients and caregivers living with a range of chronic and complex conditions.
Of the more than 70 questions asked in each survey, many focus on experiences with diagnosis, treatment awareness, quality of life, and online information-seeking. Since its inception, the research program’s characteristics have positioned condition-specific In America surveys as deeply valuable sources of timely, relevant, patient-reported data that offer genuine insight into the patient journey. The findings have been mutually beneficial for those participating in Health Union’s communities and for industry partners.
Recently, it became clear that in order to capture the highest quality data, the research methodology had to evolve. The solution was two-fold:
