The Royal Marsden, Succinct form market access partnership
Succinct Healthcare Communications has announced an innovative NHS / industry market access partnership with The Royal Marsden NHS Foundation Trust.
The aim of the partnership is to share expertise in the non-financial issues central to the introduction of new medicines and healthcare technologies. Logistical issues, such as treatment location, clinic organisation / staffing and inpatient bed days are among these issues, as they can lead to considerable delays in the introduction of new treatments and are a common cause of frustration for healthcare providers, patients and pharmaceutical companies.
The partnership has been cemented by joint funding for a newly created pharmacy post at The Royal Marsden.
“We are proud to have formed what we believe is a unique partnership between a medical education agency and an NHS organisation. Through this working relationship with a world-class cancer centre, we hope to further develop our expertise in market access, and offer programmes that enhance communication and understanding between the pharmaceutical industry and healthcare providers. Our clients will benefit from our and TRM pharmacy expertise, providing the insight needed to develop both standard and bespoke market access initiatives.”
Cathy Wright, Director of Succinct Market Access &, Value at Succinct.
Throughout this partnership, Succinct and The Royal Marsden will work together on several programmes, including pharmacist training days.
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