PM Society launches first-of-its-kind digital marketing guide

Hannah Blake

pharmaphorum

A new easy reference guide to digital marketing has been launched by the PM Society. Integrating digital into a marketing campaign is critical and this new book shows readers how best to utilize the many digital channels that are currently available.

From websites through social media and into mobile, the book titled Digital Unlocked includes clear information about how pharma can plan and deliver the right digital solutions. Importantly, as a global publication, it also addresses the ethics of code compliance irrespective of territory.

“Digital is one of those things which mystify some of us and induce madness in others, the latter being budget-holders on the bandwagon who demand digital for the sake of digital or because that’s what a competitor is doing.

“This handbook is a breath of fresh air. It is easily read and absorbed and extremely practical in the advice it offers, whether you need to fill a few knowledge gaps or want to get right back to basics this book will work for you.”

Chairman of the PM Society, Neil Copping.

Digital Unlocked is authored by Faisal Ahmed, a 15 year digital veteran from across multiple sectors, and Paul Tunnah, pharmaphorum’s founder and CEO.

Visit the PM Society’s website to find out how to buy the book, which is available in print or as an ebook. Alternatively you can call 01403 264898 to place an order.

Proceeds from the sale of Digital Unlocked will be donated to Bliss, the PM Society’s selected charity for 2013.

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