Healthware appoints Yannick Valenti to senior digital role in the UK

Healthware Group has appointed Yannick Valenti as digital strategy and customer engagement director out of its UK office.

He moves to the global consultancy and digital health company from Ogilvy Health, where he spent three years as digital strategy director.

Prior to that Valenti was the European general manager for digital advertising company SRAX, focusing on digital advertising, programmatic advertising, social media marketing, influencers and app marketing products.

He joined US-based tech company SRAX from Sudler International, where he served as head of digital strategies and designed and implemented global and local integrated promotional and educational campaigns.

Valenti said: “I am very happy to become part of the Healthware family, a group committed to the latest advancements in digital health and and innovation, and I look forward to combining rigorous digital strategies and customer engagement expertise to help pharmaceutical brands in the move towards the future of health”

In his career to date he has worked with clients such as Roche, Pfizer, Bayer, Novartis, Takeda and Celgene in therapeutic areas that include oncology, multiple sclerosis, precision medicine and rare diseases.

Paul Tunnah, Healthware’s chief content officer and UK MD, said: “I am delighted to welcome Yannick to the ever-expanding Healthware International team in the UK. His healthcare marketing and digital strategy experience are an important addition to our company, and the wider Healthware group, as we continue to drive excellence in digital transformation.”

Founded in 1997 by CEO Roberto Ascione, Healthware Group now encompasses several brands. These include its flagship full-service marketing and communications agency Healthware International, media consultancy Healthware Engage, innovation consultancy Healthware Labs.

Late last year the Group acquired Finland-based digital service development and creative agency Make Helsinki, which is now part of Healthware International, and more recently added the UK creative motion lab SWM.