FCB Health expands presence in Europe


FCB Health Europe has expanded its presence across the EU with the launch of FCB Health Madrid and agency acquisitions in France, Italy and Turkey.

FCB Health Madrid is the company's first foray into Spain, and will be led by new general manager Loris Marchet.

Before Marchet assumed his role at FCB Health Madrid, he served as managing partner of the Spanish healthcare agency Global Healthcare for three years. Prior to that role, he served for 14 years as client services director at McCann Health Madrid. Marchet has spent 20 years working in marketing and communications, leading regional and global pharmaceutical industry clients to build successful brands.

Additionally, the global healthcare marketing network announced it has entered into exclusive affiliate agreements with three agencies across the EU: FCB Health Reaktör in Istanbul, FCB Health LL Conseil Paris and FCB Health Energy Milan.

FCB Health Europe has also hired Christopher Gut as director of commercial, finance and operations to ensure the Network’s innovative operational models maximise efficiency and best service clients.

Before joining FCB Health Europe, Gut served as chief financial officer for McCann Health Germany, followed by McCann Health Europe. Prior to those roles, he worked for more than 18 years in the hotel, catering and service industry for landmark hotels in Germany, Cayman Islands and Dubai, and as an AV provider in several regional roles, building efficient
and robust finance processes to support business needs and improve financial performance.

FCB Health Europe now boasts offices and representatives in Amsterdam, Frankfurt, Hampshire, Istanbul, London, Madrid, Milan, Paris and Zurich.