Reuters Pharma USA 2024 - Day 2
Market Access
Wednesday brings much more Cell and Gene Therapy content, but we’ll also dip into the Marketing and Commercial tracks, looking at real-world evidence, value-based care, and omnichannel marketing. The day will include presentations from the Patient Access Network (PAN), AstraZeneca, Novartis, Otsuka, and Novo Nordisk. And we’ll wrap up with some closing keynotes dealing with the important topic of health equity.
Don’t miss an action-packed day of pharma content from Philadelphia!
