Exclusive: Coverage from day one of eyeforpharma Barcelona 2018
pharmaphorum in conjunction with IQVIA present exclusive highlights and coverage generated on-site at the 2018 eyeforpharma Barcelona conference.
Themes discussed at the conference this year were:
- Commercial Model Innovation
- Augmented Intelligence
- Enhanced Patient Solutions
- Advances in Customer Engagement
- Digital Innovation and Analytics
- Patient Innovation
- Democratising Artificial Intelligence
Day one coverage
Highlights of day one included:
- Kris Sterkens, Janssen’s company group chairman for EMEA region, who will discuss how the company plans to redefine its role in a volatile, uncertain, complex and ambiguous world.
- Alistair Grenfell, IQVIA’s president for North Europe, Middle East, Africa, will discuss strategies to drive growth in a world of increasingly precise medicines.
- Other topics discussed include: Commercial Model Innovation, Augmented Intelligence, and Enhanced Patient Solutions.
You cn view the full coverage from day one below – or access coverage from days two and three here.