Digital Health Views & Analysis

Views & Analysis

Digital

How to build a measurement framework to enable digital produ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products.

Digital

AI and new technologies: How the pharmaceutical industry is ...

The world is changing rapidly, and the healthcare sector is no exception.

Digital

Doctor connecting continuous glucose monitor with smartphone

Digital innovation and the Direct-To-Patient Model

Innovation is of no worth if it doesn’t provide better outcomes for patients. Indeed, such advancements should hold as centre the amelioration of the overall patient experience.

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Digital

HCP holding tablet with AI visual applied

Decoding physician prescribing behaviour: A data-driven jour...

Identifying high-volume prescribers and engaging with key opinion leaders (KOLs) in a target therapeutic area can be a challenge.

Digital

Advancing Precision Care For All

Precision medicine is oft spoken about these days, as it is finally addressing the elephant in the room: one size – or, more appropriately, one dose – does not fit all.

Digital

Revolutionising clinical trials: The promise of AI-driven su...

In the pharmaceutical research field, the journey from laboratory to pharmacy shelf is fraught with challenges, such as the high failure rates and increasing costs of clinical trials.

How to build a measurement framework to enable digital produ...

AI and new technologies: How the pharmaceutical industry is ...

Digital innovation and the Direct-To-Patient Model

Decoding physician prescribing behaviour: A data-driven jour...

Advancing Precision Care For All

Revolutionising clinical trials: The promise of AI-driven su...

Genmab expands its pipeline with $630m Scancell deal

The AI effect in pharma commercial strategy: From data to re...

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--Bristol-Myers Squibb
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