Anchoring qualitative methodologies in business intelligence...

The use of smartphone apps in market research enables genuine 'in the moment' insight to help us really understand behaviour.

Connected data and the use of smartphone enabled apps in mar...

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis.

Who are the pharma social media butterflies?

Social media has got everyone talking and it seems like everyone in pharma is talking about social media, so Ogilvy Healthworld figured it was time to analyse who were the pharma social media butte

Digital excellence in the global pharmaceutical industry in ...

As pharmaceutical companies all look to step up their digital capabilities, this survey of digital leaders from across big pharma, exclusively first published on pharmaphorum, reveals an intere

Available on-demand: Is there common ground for engagement b...