Available on demand: Getting closer to your customer through video technology

Video content accounted for 64% of all the world’s internet traffic in 2014 and is expected to grow to 80% by 2019.

As the way in which we connect and digest information evolves, high quality mobile video capture and advanced digital analysis offers ever more authentic, intimate and rich insights into the customers’ world.

This webinar focused on:

• How emerging technology can enable us to realise the true value of ‘video data’ in our analysis and beyond
• How mobile technology can be used to get you closer to your customers and their real world experiences right from the earliest stages in product development
• How real world video content can engage your key stakeholders and ensure customer insights drive action

The live webinar took place on Wednesday 14 September at 15.00 BST / 16.00 CEST. To view the event on demand, please click here or on the buttons above and below.

Participants

Damian Eade, Global Head of Digital, Cello Health Insight
Damian Eade leads Cello Health Insight’s Digital team in exploring opportunities presented by emerging digital technology for healthcare market research to bring life experiences of patients, carers, healthcare professionals and consumers.  He has over 13 years’ customer insight research experience across a broad range of therapy areas, with particular knowledge and experience in dermatology, oncology, respiratory, cardiovascular and animal health.

Tim Williams, Director, Cello Health Insight
Tim has been at Cello Health Insight working exclusively in pharmaceutical market research for the past 10 years.  In 2014 Tim completed a secondment in a business intelligence role at a pharmaceutical company, where he was responsible for both the market research plans and the internal reporting for two key therapy areas. Tim has a wide range of market research experience, and has looked to push the boundaries and explore how he can gain greater commercial insights through newer approaches.  This led to his interest in digital and during the past 4 years he has been involved in leading numerous eVillage communities as well as projects utilising mobile technology.

Andrew McConaghie, CEO, pharmaphorum (moderator)
Andrew is pharmaphorum’s managing editor, feature media. He writes on a range of topics covering pharmaceutical and biotech R&D, marketing and market access, and issues affecting patients and global healthcare systems, especially the UK’s NHS.