Dr Cheryl L Barton is an independent consultant with over 20 years' research and business analysis experience. Following her senior research positions in academia and seven years with Merck & Co, she joined Dutch investment bank ABN Amro NV as a senior equity analyst to provide coverage on pan-European companies. In 2002, Dr Barton founded PharmaVision to provide independent, tailor-made, life sciences, and consumer health research to pharmaceutical companies, competitive intelligence specialists, investment institutions, and healthcare communication agencies.