Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of both

In today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and payers, the use of digital marketing activities presents an opportunity. Although traditional stakeholders might be harder to reach physically, their adoption of technology has provided a route to reach them via other channels.

The case study within this white paper acts as an example of how smart pharmaceutical companies are taking advantage of this new digital world, optimising their reach to customers physically and digitally and analysing the return on investment based on the traditional sales model which senior leadership understands: sales impact.