Views & Analysis | Perspectives on pharma industry issues

R&D

Mind the gap: The need for gender-specific outcome measureme...

It is well documented that women face delayed diagnoses, mischaracterised symptoms, and experience more years of ill-health compared to men.

Oncology

Interview at ASCO 2025 with Dr Jason Williams

Exploring the unconventional to provide hope: Dr Jason Willi...

Digital

We can’t fix modern healthcare with 1950s solutions. AI is t...

In today’s NHS, the urgency of embracing artificial intelligence (AI) is no longer a matter of innovation - it’s a matter of survival.

Oncology

young woman at laptop solving a scientific problem

How can an engineering background change the approach to dev...

Sometimes all it takes to make a breakthrough in research, in any field, is to look at the problem differently than anybody has before.

Sales & Marketing

pharmaphorum podcast Episode 197a, Florian Schnappauf

Compliance baked into the design core: On AI in life science...

In a new pharmaphorum podcast, web editor Nicole Raleigh speaks with Florian Schnappauf, VP, enterprise commercial strategy Europe, at Veeva Systems.

Digital

Medical misinformation and sensationalism in the age of soci...

The information age has proven to be a double-edged sword when it comes to healthcare: the open-source nature of the Internet has empowered patients and consumers to access more medical inf

Digital

How interactive but intentional AI adoption in pharma will i...

As it gets smarter and more reliable, AI will play an essential role in improving patient and healthcare provider (HCP) experience in pharma.

Digital

Interview at Axtria Ignite 2025 with Mark Montgomery

The gamechanging potential of agentic AI: In conversation wi...

Sales & Marketing

Compliance baked into the design core: On AI in life science...

In a new pharmaphorum podcast, web editor Nicole Raleigh speaks with Florian Schnappauf, VP, enterprise commercial strategy Europe, at Veeva Systems.

Sales & Marketing

Representation of female executive burnout with head as matchstick

Biopharma's costly blind spot: Exhausted minds, expensive mi...

Burnout isn't just a personal issue anymore; it’s a strategic imperative.

Digital

We can’t fix modern healthcare with 1950s solutions. AI is t...

In today’s NHS, the urgency of embracing artificial intelligence (AI) is no longer a matter of innovation - it’s a matter of survival.

Digital

Interview at Hlth 2025 with Malin Johansson, Eugene Borukhovich and David Klein

HLTH Europe: What drives strong pharma-tech collabs

Market Access

Capital efficient trials in a time of economic uncertainty

In the current climate of capital constraints, tariffs, and policy uncertainty, as well as changing regulatory dynamics, pharma and biotech companies should address not just whether a trial

Market Access

Pharma go-to-market transformation: Why cross-functional sil...

Pharmaceutical go-to-market transformation has become the industry's most urgent priority, yet cross-functional coordination remains pharma's biggest challenge.