unbranded advertising

Sales & Marketing

Advertising before approval - Navigating pharma marketing

Disease state awareness (also known as “unbranded”) advertising campaigns have existed in the pharmaceutical media landscape for over a decade now.

News

FDA knocks back Pharming's bid for wider Joenja use

The FDA has turned down Pharming's bid to broaden the label of Joenja for rare immunodeficiency disorder APDS so it can be used in younger patients.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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