Views & Analysis If Virtual Reality is really therapeutic, pharma beware! How far can the potential of Virtual Reality extend and which healthcare stakeholders will take the lead?
Views & Analysis Building smart hospitals A guide to creating the optimum conditions for digitally-led patient care.
Views & Analysis Five trends impacting life sciences in 2017 Cloud technology can transform sales and marketing strategy.
Views & Analysis Applying the tech toolbox Faruk Capan of Intouch Solutions, explains how pharma and marketers should be partnering to understand patients’ needs.
Views & Analysis The art of gamification Games have the power to make people happy and benefit health.
Debates & Insight Sponsored Healthcare in the Digital Age A new whitepaper presenting analysis of exclusive M3 (EU) data, revealing the digital and technological habits and preferences of doctors and how pharma can best engage.
News Lilly bags FDA okay for Wegovy pill rival orforglipron Eli Lilly has claimed US approval for oral GLP-1 agonist orforglipron, setting up a market clash with Novo Nordisk's first-to-market Wegovy pill.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
