social media | pharmaphorum

Saturday 23 November 2024

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social media

News

Hilversum, The Netherlands - April 03, 2014. Image of a touch screen Android phone with social media apps.

ABPI code updated with first social media guidance

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time.

Sales & Marketing

healthcare social media

The evolving role of social media in healthcare

In recent years, social media has evolved into an essential part of pharma operations, for better or worse.

Views & Analysis

Twitter Elon Musk the future of

Elon Musk, pharma, and the future of Twitter

Musk’s arrival at the social platform has raised questions for users, which includes pharma companies who use Twitter for marketing and patients who utilise it to engage with their medical

Views & Analysis

New IFPMA and EFPIA guidance on use of social media by the p...

On 28 September 2022, the international and European self-regulatory bodies for the research-based pharmaceutical industry (I

Partner Content

Untitled design (7)

Partner Content

The Role of Social Media in Healthcare

Why Channel, Content, & Credibility are Key

Digital

medical tweetorials

What HCPs think about medical tweetorials

Twitter has been used by health professionals for over a decade to share medical knowledge and education.