Sales and Marketing

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CSL Vifor offers campaign to mollify EC in antitrust probe

CSL Vifor has said it is prepared to carry out a “comprehensive and multi-channel communication campaign” to address allegations by the EU that it disparaged one of its co

News

Lilly adds Amazon Pharmacy to LillyDirect DTC channel

Amazon Pharmacy will provide dispensing for Eli Lilly’s recently launched LillyDirect service, a direct-to-consumer (DTC) telehealth channel that has caused a stir in the

News

Pfizer/BioNTech COVID jab to be sold privately in UK

People in Great Britain will be able to buy the latest Omicron-directed version of Pfizer/BioNTech’s COVID-19 vaccine from retail pharmacies, starting in March.

News

Real Chemistry grows in med comms with Avant buy

Life sciences communications agency Real Chemistry has more than doubled its medical team through the acquisition of Avant Healthcare.

News

Book explores why pharma’s digital sales shot has missed

The pharma industry has rapidly embraced digitalisation as a way to transform its sales engagement, but there has been little to show for the effort.

News

EVERSANA taps Adobe Firefly in quest to ‘pharmatise’ GenAI

EVERSANA has taken another step forwards in its effort to put generative artificial intelligence (GenAI) at the heart of the pharma industry’s processes.

CSL Vifor offers campaign to mollify EC in antitrust probe

Lilly adds Amazon Pharmacy to LillyDirect DTC channel

Pfizer/BioNTech COVID jab to be sold privately in UK

Real Chemistry grows in med comms with Avant buy

Book explores why pharma’s digital sales shot has missed

EVERSANA taps Adobe Firefly in quest to ‘pharmatise’ GenAI

Neurogene drops high-dose arm in Rett study after death

Coming soon: The Life Sciences Industry Report 2025 – insigh...

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