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Partner Content
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Partner Content

How to fix your adherence problem

Typical patient support programs fail to improve adherence - and it’s costing the pharma industry billions. Here’s how to do a better job.

Partner Content
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Partner Content

Placing the patient at the centre

There’s much talk about patient-centric trials – collecting feedback and insight from patients and incorporating it into study designs in a quantifiable way is key to ensuring success, expl

Views & Analysis
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Innovations in cancer drug research

While cancer continues to be one of the leading causes of death and illness, new technology and increasing use of real-world data have the potential to revolutionise care.