Views & Analysis How a flock of birds can help solve complex healthcare marke... Bilal Babar from THE PLANNING SHOP tells us how the movement of birds and Swarm Technology have helped develop multiple market research tools.
Views & Analysis Emotional empathy is driving brand equity How the COVID-19 pandemic is forging pharmaceutical brands into better shape.
News The Planning Shop names Rebecca Rehder as global president Brand consultancy The Planning Shop has appointed Rebecca Rehder as global president, leading the organisation across the UK and US.
Views & Analysis Should you lie to your granny? When it comes to healthcare there are different opinions about patient care east and west, and as market researchers, understanding this is critical.
Oncology ASCO 2026: Chinese firms take a front seat in oncology, with... Dr Li Mao and Dr Giovanni Selvaggi of Betta Pharmaceuticals and Xcovery Holdings discuss their novel ALK inhibitor and the Chinese biotech landscape.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.