The Planning Shop

Views & Analysis

How a flock of birds can help solve complex healthcare marke...

Bilal Babar from THE PLANNING SHOP tells us how the movement of birds and Swarm Technology have helped develop multiple market research tools.

Views & Analysis

Emotional empathy is driving brand equity

How the COVID-19 pandemic is forging pharmaceutical brands into better shape.

News

The Planning Shop names Rebecca Rehder as global president

Brand consultancy The Planning Shop has appointed Rebecca Rehder as global president, leading the organisation across the UK and US.

Views & Analysis

Should you lie to your granny?

When it comes to healthcare there are different opinions about patient care east and west, and as market researchers, understanding this is critical.

How a flock of birds can help solve complex healthcare marke...

Emotional empathy is driving brand equity

The Planning Shop names Rebecca Rehder as global president

Should you lie to your granny?

PBM reform dropped in Congress' funding package

The AI effect in pharma commercial strategy: From data to re...

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--Understanding HCPs
--Future of Generics
--Frontiers Health 2022
--Frontiers Health 2021
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--ASCO 2019 Live coverage
--AI in Pharma Marketing
--ASCO 2019 and the future of oncology
-Startups
--Views & Analysis
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-System
-Top pharmaceutical companies
--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--Merck Inc
--GlaxoSmithKline
--Gilead
--AstraZeneca
--AbbVie
-Top pharmaceutical companies
--Merck Inc
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-About pharmaphorum
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--Gilead
--Merck Inc
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--GlaxoSmithKline
--Bristol-Myers Squibb
--AstraZeneca
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