Views & Analysis How a flock of birds can help solve complex healthcare marke... Bilal Babar from THE PLANNING SHOP tells us how the movement of birds and Swarm Technology have helped develop multiple market research tools.
Views & Analysis Emotional empathy is driving brand equity How the COVID-19 pandemic is forging pharmaceutical brands into better shape.
News The Planning Shop names Rebecca Rehder as global president Brand consultancy The Planning Shop has appointed Rebecca Rehder as global president, leading the organisation across the UK and US.
Views & Analysis Should you lie to your granny? When it comes to healthcare there are different opinions about patient care east and west, and as market researchers, understanding this is critical.
News Neuralink gets okay for its first international trial Elon Musk's brain-computer interface (BCI) company Neuralink has been given the green light to test its device in tetraplegic patients in Canada
Sales & Marketing Coming soon: The Life Sciences Industry Report 2025 – insigh... Prepare for 2025 with pharmaphorum’s Life Sciences Report, featuring expert insights on AI in drug development, gene therapy, and top industry trends