Views & Analysis How a flock of birds can help solve complex healthcare marke... Bilal Babar from THE PLANNING SHOP tells us how the movement of birds and Swarm Technology have helped develop multiple market research tools.
Views & Analysis Emotional empathy is driving brand equity How the COVID-19 pandemic is forging pharmaceutical brands into better shape.
News The Planning Shop names Rebecca Rehder as global president Brand consultancy The Planning Shop has appointed Rebecca Rehder as global president, leading the organisation across the UK and US.
Views & Analysis Should you lie to your granny? When it comes to healthcare there are different opinions about patient care east and west, and as market researchers, understanding this is critical.
Digital Seeking effective, safe treatment for all with precision dos... Modern medicine moves ever more to precision, personalised medicine, and precision dosing is critical in a world that recognises biological individuality – especially when it comes to paedi
Digital Sponsored The AI effect in pharma commercial strategy: From data to re... Discover how AI is transforming the pharma commercial strategy. Unlock real-time insights & actions from data. Click here for more.