Views & Analysis How a flock of birds can help solve complex healthcare marke... Bilal Babar from THE PLANNING SHOP tells us how the movement of birds and Swarm Technology have helped develop multiple market research tools.
Views & Analysis Emotional empathy is driving brand equity How the COVID-19 pandemic is forging pharmaceutical brands into better shape.
News The Planning Shop names Rebecca Rehder as global president Brand consultancy The Planning Shop has appointed Rebecca Rehder as global president, leading the organisation across the UK and US.
Views & Analysis Should you lie to your granny? When it comes to healthcare there are different opinions about patient care east and west, and as market researchers, understanding this is critical.
R&D Modelling biologics: Challenges and opportunities, with Dr D... From AAPS 2025, an interview with Dr Dhaval Shah, professor of pharmaceutical sciences at the University of Buffalo and former Pfizer researcher.
Market Access Sponsored Bridging research and clinical guidelines – interactive stra... Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.