pharma social media

Digital

Paywalls threaten healthcare professional engagement on soci...

The recent announcement that Elon Musk is considering introducing a paywall to X caused much discussion over the future of the platform.

Sales & Marketing

Pharma industry ‘squandering opportunities’ on social media,...

A PR company publishes its third report in five years on the evolving use of social media by the pharma industry.

Digital

The digital skills pharma leaders need in 2023

Pharma companies are needing to look at cost-effective ways to stay ahead of the competition.

News

Sanofi: No Roseanne, Ambien doesn't cause racism

Following a racist tweet issued by US comedienne Roseanne Barr earlier this week, Sanofi has rejected her claim that its sleep aid drug Ambien was responsible for her behaviour.

Views & Analysis

Digital round up: Cambridge Analytica scandal hits Facebook,...

A look back at some of this week's most eyecatching stories, including the scandal around Cambridge Analytica's unauthorised data harvesting for the Trump election campaign.

Paywalls threaten healthcare professional engagement on soci...

Pharma industry ‘squandering opportunities’ on social media,...

The digital skills pharma leaders need in 2023

Sanofi: No Roseanne, Ambien doesn't cause racism

Digital round up: Cambridge Analytica scandal hits Facebook,...

World Without Disease initiative: 2024 update

The AI effect in pharma commercial strategy: From data to re...

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