patient insights

Views & Analysis

Patient Insights: Colorectal Cancer

Event planner and colorectal cancer survivor Kim Hall-Jackson tells us how she hopes to improve rates of diagnosis, help people through their journeys and make the voices in the patient com

Views & Analysis

Getting MS diagnosis right

MS advocate Trishna Bharadia explains how diagnosis needs to change and why pharma shouldn’t be using the word ‘patient’.

Views & Analysis

Building our own community for an ultra-rare disease

Bo Bigelow shares the story of his daughter Tess, who has an ultra-rare genetic disorder with only 51 known cases in the world.

Views & Analysis

Understanding muscular dystrophy

Chris Anselmo, who has a rare form of muscular dystrophy, hopes to educate pharma on the patient journey and help new patients cope with a life-changing diagnosis.

Views & Analysis

There’s no I in T.E.A.M when it comes to healthcare

After being diagnosed with a rare non-malignant brain tumour, Claire Snyman has dedicated herself to inspiring people to put their health in their own hands.

Sales & Marketing

A blueprint for healthcare: Brand strategy and planning

When pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital that they understand what makes their healthcare customers tick.