From consumer products to clinical trials, anything that is designed without input from its intended recipients will likely feel disconnected from their needs.
Identifying the difference between customer and patient experiences in healthcare and why they shouldn’t be confused is integral to organisations delivering their services to people.
Miika Mäkitalo, CEO of HappyOrNot, sheds light on the crucial connection between patient experience (PX) and employee experience (EX), highlighting the indispensable role of healthcare staf