new models of care

Views & Analysis

The NHS, new models of care and STPs: what role for pharma?

These are challenging times in the NHS, with reforms and budget restrictions putting the health service under huge strain.

News

Sentynl gets first FDA approval for rare disease Menkes

Children with a devastating, rare disorder of copper metabolism, called Menkes disease, now have an FDA-approved treatment for the first time.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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