The information age has proven to be a double-edged sword when it comes to healthcare: the open-source nature of the Internet has empowered patients and consumers to access more medical inf
As the demands of modern healthcare grow, new therapies are introduced at record speeds, and guidelines are quickly updated, it is key that medical education evolves to keep up.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
