Lilly adds another sales channel for obesity drug Zepbound

Telehealth firm Ro will offer low-cost, single-dose vials of Lilly's obesity drug Zepbound, the first alternative to the new LillyDirect DTC channel.

Lilly adds Amazon Pharmacy to LillyDirect DTC channel

Amazon Pharmacy will provide dispensing for Eli Lilly’s recently launched LillyDirect service, a direct-to-consumer (DTC) telehealth channel that has caused a stir in the

Federal court puts kibosh on Trump plan for drug prices in T...

Let’s talk about drugs

Paul Tunnah asks if we need to rethink pharma's strict marketing regulations and have a discussion on how best to communicate with patients

The biggest challenge facing pharma? Its own organisation an...

Pharma marketers have to focus on benefitting patients, not return on investment.