Deep Dive

Views & Analysis
Artificial intelligence meets human intelligence to collaborate on addressing brain health

AI meets human intelligence to address brain health

Researchers agree that early detection is the key to optimising the potential success of drug and device therapies – and that these therapies would work most effectively if they were admini

Views & Analysis
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True pharma-patient co-creation

A recent MS patient group forum hosted by Merck KGaA demonstrates the power of true co-creation with patients.

Views & Analysis
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Learning from online patient peer support groups

Online patient communities have become a staple part of the healthcare landscape in recent years, presenting the sector with ever greater opportunities to identify, understand and tackle un

Views & Analysis
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Engaging the empowered patient

Success requires addressing behaviour from the individual’s perspective, as well as a socio-cultural and environmental context, says Andy Stankus, Kantar’s general manager, Health Division.