Sales & Marketing When advertising educates: How interactive creative empowers... Interactive CTV and cross-screen creative formats make it possible to embed educational elements directly into the advertising experience.
Digital Sponsored Is AI the missing link in fixing the broken MLR process? Marketing teams often wait up to two months for medical legal regulatory (MLR) feedback.
News Manufacturing issues block FDA nod for Scholar Rock SMA drug Unresolved issues at a manufacturing plant operated by Novo Nordisk have led to a complete response letter for Scholar Rock's SMA drug apitegromab.
Market Access Neurotech patents in Europe: Methods, medical devices, and t... The field of neurotechnology is rapidly evolving, bringing together advances in neuroscience, engineering, materials science, and computing.
Digital Why frictionless digital experiences feel better, and build ... Digital interactions increasingly shape how we engage with brands, yet the ones that leave the strongest impression often do so by being almost invisible.
R&D When costing and compliance collide Only a few years ago, compliance was the undisputed top priority in the pharmaceutical industry - regardless of cost.
News Novartis snaps up PI3Kα breast cancer drug in $3bn deal Novartis has agreed to buy a PI3Kα-targeting drug for breast cancer from Synnovation, a potential successor to its Piqray brand, for $2bn upfront.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.