Views & Analysis Pharma must live and breathe patient centricity Patient-centric programmes that ignore the ‘BREATHE’ principles will fail to hit the mark and leave patients behind, according to NexGen Healthcare.
News Most pharmas not ready for AI in customer engagement Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.
Market Access The value of a partner, globally and locally A new podcast looks at recent trends related to drug approvals, as well as challenges and opportunities both small and large pharma companies face